Branding the Livingroom
This platform is the living room for webinars and other online happenings — a Swiss software solution for event management with integrated streaming. Here's everything about the Livingroom look by HeadStarterz.
Premium quality for virtual events — with a smile!
Livingroom Events is a modern all-in-one event management platform. The tool promises:
"Less admin, more customers: Organize compelling continuing education — confidently, successfully, and stress-free!"
High-quality webinars, efficient event management, and fast support — all "made in Basel, Switzerland."
Brand Identity: Technical? Organic? Both!
Essential yet unobtrusive. The best software solution is the one where the technology stays in the background. Here, people are at the center: speakers shown in their best light, easy access for participants, and support lines without artificial intelligence.
That's also the identity and branding of Livingroom Events: stable, solution-oriented, powerful, innovative, fresh, and fully accessible.
Logo and Iconography
The organic "metaballs" in the "LE" logo set themselves apart from the technical element and bring something lively. "Living," indeed...
Movement is part of a good platform. It moves along with the changing demands life places on it. Agility as a quality and as part of the identity. The result is an extensive library of hand-drawn icon elements that combine into variable infographics.
The New Website
Long more than a "glossy" brochure, this platform is a central marketing element. In the "Livingroom," content, navigation, and interaction are carefully aligned with the goals.
On the individual pages, the presentation of content conveys a playful "feel-good" mood — but the structure follows a clear layout with targeted links and effective calls to action.
