Business Law Solution
Consistency meets novelty! The re-branding of the Altenburger law firm is refreshingly bright and bold – fitting for the Altenburgers of today. Clichés are broken, proven elements are continued and the brand equity is maintained.
About the Client: Altenburger Ltd legal + tax
Altenburger is a Swiss law firm with offices in Zurich, Geneva and Lugano – founded in 1978. The team of international lawyers and tax experts focuses in particular on commercial law issues.
HeadStarterz has been supporting the law firm in an advisory and implementation capacity in legal marketing since 2019.
Analysis and Conception of Communication
The collaboration began with an analysis of the law firm's appearance. This included content, graphic and technical components of all communication. The work was aligned with the firm's strategic goals and formulated specific recommendations for action.
The same applies here as everywhere else: Marketing optimisation requires a clear concept.
What Clarisse von Wunschheim, Partner, says
"Our project touched upon the identity of our law firm, how we see ourselves and how we would like to be perceived. Not an easy project for lawyers. HeadStarterz looked into who we are, who we want to be and developed a tailor-made concept for us. I was impressed by HeadStarterz' dedication, responsiveness and patience. I would highly recommend them!"
Re-Branding / Corporate Design
Altenburger was re-branded to modernise and align with the strategic direction. This includes ensuring that the existing brand equity in the brand remains recognisable in the new corporate design.
The result was a mixture of existing and new elements.
- The logo has undergone a slight modernisation. What is new is the use of the initial letter ("a") on certain communication media.
- Petrol remains the dominant colour element. It is complemented by a new expressive yellow, which the law firm's dynamic and accessible attitude.
- The logo font was slightly adapted. It now provides a fresh look without loss of recognition. A serif font complements the previous typography to give more structure and dynamism.
Global Imagery
The old imagery has been replaced. The new portrait photos of the lawyers are accessible and correspond to the look and feel of the corporate identity.
Altenburger now also communicates with its own icons and a library of dynamic globes. These can be used flexibly. They communicate the energy, mobility and cosmopolitanism of the law firm and its employees.
Concept, Re-Branding, Website
Based on the new marketing concept and the re-branding, we built an all-new website.
The new online presence differs from the old website visually and also in terms of structure and content:
- Intuitive user guidance
- Fresh design matching the target groups and the Altenburger DNA
- Content tailored to target groups
- Content and technical optimisation / SEO
- High loading speed on all end devices
- Easy use and administration of the contents
