Business Law Solution
A brand that stays fresh: Since the 2020 re-branding, we've been supporting the law firm Altenburger in marketing and brand management.
About the client: Altenburger Ltd legal + tax
Grüezi, Bonjour, Ciao: Altenburger is a Swiss law firm based in Zurich, Geneva, and Lugano – founded in 1978. The team of international lawyers and tax experts focuses in particular on business law matters.
It began with a generational shift
As is so often the case, a generational shift within the partnership was the starting point for Altenburger's re-branding as well. So our collaboration began with an analysis of the existing presence, the definition of clear goals, and the development of a brand identity.
What Clarisse von Wunschheim, Partner, says
"Our project touched upon the identity of our law firm, how we see ourselves and how we would like to be perceived. Not an easy project for lawyers. HeadStarterz looked into who we are, who we want to be and developed a tailor-made concept for us. I was impressed by HeadStarterz' dedication, responsiveness and patience. I would highly recommend them!"
Re-branding / Corporate design
Once there is agreement and clarity within the partnership about the desired brand identity, it can be translated into a corporate design. Such a re-branding is a balancing act: it requires preserving the elements that ensure recognizability, while also evolving the presence to modernize it.
Never standing still
A brand must keep evolving. So too, Altenburger has never stood still since the re-branding. Dynamic adjustments to the visual presence on social media, along with regular website updates, ensure that Altenburger's presence never loses its freshness.
More than a business card
Business development is more than a "fancy" website. Success belongs to those who master the full range of marketing and confidently play every channel. That's why targeted optimizations in content marketing, on LinkedIn, etc. complement our ongoing collaboration with Altenburger.
