Re-Branding Tax Law: Visibly Better
Tax law is dry and boring? This is certainly not the case for the team at the Institute for Swiss and International Tax Law. They work with great enthusiasm and a lot of experience. Since 2023 in a new look!
Infectiously Fresh: The New ISIS Look
ISIS has been offering high-quality training in tax law for over 20 years. The new look is infectious and fresh. ISIS is finally showing what it really is: passionate, courageous, dynamic and competent. True to the motto: "Consistently high quality, but visibly better."
Photo credit: Charlie Hui, Viswerk Basel
WHAT PETER MÄUSLI-ALLENSPACH SAYS
"HeadStarterz is successfully and with great commitment accompanying the necessary change towards a customer-orientated and contemporary training offer. The success of the reorganisation so far is confirmation for us that we are working with the right partners."
Back to the Roots – and Beyond
The corporate design of ISIS is a combination of forgotten design elements from earlier times with new components.
- Clear color concept: Strong red, anthracite and light blue
- Visual language: Attractive photo concept and the comeback of the "ISIS bracket"
- Typography: Better readable font (Metric)
- Logo: focus of the logo variants
The ISIS Logo and the Comeback of the Bracket
The tax world is familiar with the ISIS logo. The graphic adaptations were limited to gentle modernizations. The ISIS lettering with the bracket is now partly used in a truncated form: Modern and bold.
The "ISIS bracket", also known in the sector, is back.
This element played an important role in the ISIS corporate design early on, but had increasingly disappeared from the appearance in recent years. Now the bracket - in different variations - is back at the center.
Strategic consulting and marketing implementation
HeadStarterz also supports ISIS in strategic marketing issues and in marketing the seminars.
Strategic issues include the following tasks, for example:
- Product development: Further education institutions must present modern programmes. We are constantly working on this with ISIS. Today, ISIS offers a varied catalogue of seminars and webinars.
- Analyse, optimise: The marketing measures are analysed and optimised at regular intervals. In this way, we ensure that the ISIS marketing budget is utilised effectively.
