Tobias Steinemann
Tobias Steinemann advises lawyers, law firms and other organisations in the legal sector on strategic marketing.
Tobias holds an MBA from HEC Paris (specialisation: Marketing). He is a qualified lawyer with an LL.M. (Stellenbosch, South Africa).
Tobias is the founder of the Legal Business Program – a training course for lawyers freely available on YouTube. He regularly gives lectures, workshops and teaches ‘Digital Legal Marketing’ in the CAS course ‘Legal Tech’ at the Zurich University of Applied Sciences (HWZ).
Before joining HeadStarterz, Tobias was Head of Legal and HR and part of the executive management of an international management consultancy with 170 employees. Tobias started his career by working for 2 years as a lawyer in a commercial law firm.
Tobias is a board member of Philippe DuBois et fils S.A., a board member of SRG Region Basel and a member of AIJA - International Association of Young Lawyers.
- Since 2018: Owner and Strategic Marketing Consultant at HeadStarterz
- 2017 – 2018: Head of Legal + HR, Yerra Solutions (today: Elevate Services)
- 2016: MBA (Full-Time) with specialisation in Marketing, HEC Paris
- 2014 – 2015: Lawyer in a commercial law firm
- 2013: LL.M (University of Stellenbosch, South Africa)
Tobias is an expert in strategic marketing.
«Tobias beeindruckt mich jedes Mal mit klugen und nachvollziehbaren Gedanken zum Auftritt von Anwält:innen. Er bringt es auf den Punkt. 👉 Jedes Büro sollte einen Tobias Steinemann haben.»
Apollo Dauag, Academic Advisor Laux Lawyers
"You are an inspirational speaker, Tobias! Very well led seminar, thanks a lot. I will gladly recommend you to our teams at Kellerhals Carrard and look forward to our cooperation."
"Tobias managed to raise our awareness of the relevance of strategic marketing with a great, interactive workshop. He taught us the basics of marketing in a very clear and entertaining way and gave us lots of valuable food for thought. The workshop with Tobias therefore creates real added value and is a lot of fun!"
"It was an exciting 1.5 days of seminars on the topics of strategy, career planning and legal marketing. Tobias conveys this important content in a competent, structured and interactive way. Tobias also managed to keep us participants entertained throughout the entire period. Very good!"
"Tobias deals with everyone individually. You can address everything and are taken along step by step, from the strategic orientation of the law firm and the individual professionals to the design of your own social media profile. The structured organisation of the seminar made it easy to stay involved at all times. In the end, it was an enriching seminar with great input and a top lecturer."