Is a LinkedIn Premium Account worth it?

In this article, we take a look at what LinkedIn Premium offers, for whom the investment is worthwhile - and what you should look out for when making your decision.

What is LinkedIn Premium?

LinkedIn offers several paid Premium models, which are designed differently depending on the target group. The best-known variants:

• Premium Career (mainly for job seekers)
• Premium Business (for the self-employed, companies and service providers)
• Sales Navigator (for targeted acquisition and lead management)
• Recruiter (for HR and headhunters)

Premium Business is usually the relevant option for companies and individuals. This currently costs around CHF 120 per month (as of 2025). This means that the platform is anything but cheap. The price is only really justified if you actively use LinkedIn and really work with the tool.

What exactly does LinkedIn Premium Business offer?

These are the most important advantages:

1. See Profile Visitors

With a Premium account, you can see all the people who have visited your profile – not just the last five. This enables more targeted networking and follow-ups with interested parties.

2. Advanced Search Functions

You can filter by industry, location, company size, title and more in the sales navigator – ideal for finding potential customers or cooperation partners.

3. inMail Messages

Premium users can contact people with whom they are not connected – via so-called InMails. This expands the reach enormously, especially with media contacts or decision-makers.

4. Learning Content

Access to LinkedIn Learning – an extensive library of video courses on soft skills, expertise, marketing, communication and more.

For whom is LinkedIn Premium worthwhile?

✅ Worthwhile for active use:

• If you regularly publish content and want to actively work on increasing your visibility.
• If you want to establish new contacts (e.g. potential clients, journalists, cooperation partners).
• If you use LinkedIn as a research or sales tool.
• If you actively maintain and expand your network.

❌ Less useful if you use it passively:

• If you only log in from time to time and don't share any content
• If you mainly use LinkedIn to ‘read along’
• If you are not actively expanding your network

Alternatives and Tips For Free Use

LinkedIn can be used very effectively even without Premium – especially with a clear profile, relevant content and strategic networking. Here are a few tips:

• Make targeted use of organic reach by posting regularly and, above all, commenting a lot.
• Optimise your profile with keywords and an appealing banner image.
• Respond actively to profile visitors – even without Premium, you can often recognise the environment from which the interest comes.
• Continuously expand your network – relevant contacts increase your visibility.

✅ Specific To-Dos: Use LinkedIn Premium in a Targeted Way – For Lawyers
 

🔗 1. Expand Contacts in a Targeted Manner

• Use the advanced filters to find relevant people in your region or industry.
• Network specifically with specialists, media professionals, potential cooperation partners or entrepreneurs.

✉️ 2. Use InMail Messages Strategically

• Create short, professional messages, e.g. to journalists, if you are available as an expert on current topics.
• Contact relevant decision-makers directly, for example after an event or webinar.

📈 3. Analyse and Respond to Profile Visitors

• Regularly check who has visited your profile – and send a networking request with a personal message if they are interested.
• Use this information to recognise which content is well received or where there is currently interest in your law firm.

🧠 4. Make Targeted Use of LinkedIn Learning

• Choose those courses, e.g. on topics such as personal branding, client communication or ‘Networking for lawyers’.
• Implement specific insights directly in your profile or in your posts.

📊 5. Continuously Optimise Content and Profile

• Use the Premium statistics to see which posts are achieving reach – and which are not.
• Compare your profile with others and optimise your photo, slogan and summary.

🗞️ 6. Expand Thought Leadership

• Use the advanced functions for research: What topics are your target group currently interested in?
• Publish your own articles, short assessments or comment on relevant news with added legal value.

Conclusion: LinkedIn Premium is a Tool – not a Quick Fix

A LinkedIn Premium account can be very useful – if you know what you want to do with it. The extended functions are particularly worthwhile for those who actively use LinkedIn as a strategic communication and networking tool. For companies and entrepreneurs who post regularly, maintain contacts and want to be visible in a targeted manner, Premium can quickly pay for itself.

For everyone else, the following applies: first work with the free version, build up your presence – and then decide whether an upgrade will bring the decisive added value.