Swiss Law Firms on LinkedIn 2026

Note: Data was collected on July 30, 2026.

LinkedIn data changes constantly. The following analysis is therefore a snapshot as of the date noted. Unless stated otherwise, all figures on developments refer to the 12 months preceding data collection.

Schellenberg Wittmer remains number 1

Having become the firm with the most followers in Switzerland for the first time in 2025, Schellenberg Wittmer has now confidently defended that top spot. With 18,113 followers, the firm widened its lead over the closest competitor — now 1,287 followers ahead of Lenz & Staehelin. Last year, Schellenberg Wittmer led LALIVE by 425 followers.

Behind Schellenberg Wittmer, Lenz & Staehelin overtook LALIVE and now holds rank 2. Here are the top 5:

1. Schellenberg Wittmer – 18,113 followers
2. Lenz & Staehelin – 16,826
3. LALIVE – 16,287
4. Bär & Karrer – 15,825
5. Walder Wyss – 13,892

Also above 13,000 followers currently are Kellerhals Carrard (13,495) and Homburger (13,263). The remaining firms range between 11,169 (MLL) and 2,423 followers (Wenger Plattner). The average is 10,400 followers per firm account — 1,392 more, on average, than at the time of our last data collection in summer 2025.

Over 3,200 new followers in the last 12 months

Schellenberg Wittmer was also particularly successful in this category. Last year the firm just missed the 3,000 mark; this year it clears it comfortably. At 3,281, it holds by far the top spot in this category.

These 5 firms were especially successful at gaining followers over the past year:

1. Schellenberg Wittmer – 3,281 new followers
2. Lenz & Staehelin – 2,397
3. Kellerhals Carrard – 2,190
4. Bär & Karrer – 2,011
5. NKF – 1,926

NKF makes this list for the first time, pushing Walder Wyss out of the top 5.

The average number of new followers is 1,523. Eight of the firms surveyed are above this threshold, ten below it. The lowest number of new followers in the past year was 302.

Note: The "new followers" metric counts users who newly followed the account within a given period (here: the 12 months before July 30, 2026). This figure does not equal the net increase in followers over the same period, since users who unfollow or leave LinkedIn are not accounted for.

Average growth of 15.53%

Swiss law firms continue to gain followers. On average, the LinkedIn following of the firms surveyed grew by 15.53%. The largest percentage jump came from NKF, at 25.07%.

Behind it, CMS Switzerland (21.50%) and Schellenberg Wittmer (20.13%) also crossed the 20% growth mark.

In prior years, growth stood at 19.94% (2025) and 22.05% (2024). So while accounts continue to grow in absolute numbers, percentage growth is, as expected, continuing to decline year over year.

Activity stays stable, engagement declines

In the 12 months before our data collection, the 18 firms posted a combined 2,906 posts on their LinkedIn accounts — an average of 161.44 posts per firm. That's roughly on par with the previous year (162.61 posts per firm).

Once again, firms varied widely in how often they served up new content to their followers. These firms' fans were treated especially sparingly last year:

• LALIVE – 43 posts
• Wenger Plattner – 54
• Homburger – 76

At the other end of the scale are these "prolific posters":

• Kellerhals Carrard – 243 posts
• Walder Wyss – 241
• Schellenberg Wittmer – 238
• MME – 224
• MLL – 221

The remaining firms fall between 104 and 197 posts. MME's 2024 record (321 posts in 12 months) remains unbroken.

Aside: Do we need to post a lot to be successful?

No. But it can help. Good content always beats a constant stream of poor content. The algorithm naturally favors a certain regularity. Field experiments are currently making the rounds in which users publish several posts per day.

Regardless of what those experiments end up showing: what matters is how success is defined. Just because a tactic generates a lot of likes or impressions doesn't mean the post actually achieved the desired effect with the right people.

Firm engagement drops 4%

More followers, but fewer reactions and comments: firms lost over 4% of total engagement compared to the previous year.

In the 12 months before data collection, firms collectively gathered 147,515 likes, comments, shares, etc. The prior year's figure was 153,711.

These firms cross the 10,000 mark:

1. Schellenberg Wittmer – 16,724 engagements
2. MLL – 12,909
3. Kellerhals Carrard – 12,422
4. Bär & Karrer – 12,363
5. Walder Wyss – 11,116
6. NKF – 10,083

Notably, the leader, Schellenberg Wittmer, lands almost exactly on last year's figure (16,711 back then).

The pattern is clear: those who post more also have more chances at more likes. Accounts that publish more posts tend, accordingly, to generate more engagement.

Why is engagement declining?

Good question! It can't be answered definitively or uniformly for all firms from the outside. There are large LinkedIn studies with data showing that engagement on company accounts is increasing overall.

Why Swiss law firms haven't been able to benefit from that trend so far is unclear. We have a few theories. One of the most likely causes is that users have grown tired of the same recurring content. The content is too "corporate" and, as a result, no longer as "likeable." It's also quite possible that many firms are posting content the algorithm no longer distributes as widely. The only real remedy here is a dynamic approach to good content.

Caution: few likes doesn't mean few impressions! More on tracking KPIs on LinkedIn.

No firm averages 100 engagements per post

That's remarkable. In 2024, LALIVE achieved an average engagement of 197.26 per post in the 12 months before our data collection.

Here's our 2024 LinkedIn analysis.

Here are this year's top 5:

1. LALIVE – 96 engagements per post
2. Homburger – 91
3. Schellenberg Wittmer – 70
4. Bär & Karrer – 69
5. NKF – 61

What's notable comparing 2024 to 2026 is that a consolidation has taken place. While differing strategies in 2024 clearly still led to varying levels of engagement, the field has since evened out.

LinkedIn giveth, LinkedIn taketh away — a good example of how we're all dancing to the platform's rules, constantly having to learn new steps.

Kellerhals Carrard is the largest firm on LinkedIn

"KC's" LinkedIn profile lists 502 "associated members." This essentially covers all employees who have linked the company account in their profile as their current employer. This figure naturally does not equal the actual headcount.

The "yellow giant" thus defends its position as the largest firm on LinkedIn. The rest of the top 5:

• Lenz & Staehelin – 475 associated members
• Walder Wyss – 471
• Bär & Karrer – 377
• Schellenberg Wittmer – 341

There was only one shift in this list: Homburger, in fifth place last year, had to cede that spot to Schellenberg Wittmer — which is also the only firm whose headcount grew by more than 10%.

Average growth in "associated members" was 2.52%. Reading a growth figure for the Swiss law firm market as a whole out of this would certainly be a stretch — after all, there's presumably still a dark figure at play here: not all employees are on LinkedIn, or have correctly linked their profile.

One indicator, at least, that the big firms aren't growing all that much anymore…

Lots of numbers, new insights

This analysis can't measure one important metric: impressions. We don't track how many LinkedIn users actually see firms' content — a crucial element missing from this study.

For your own company profile, you can of course pull this metric — though comparing it with others isn't (yet) possible.

What the numbers do show well, especially in their year-over-year development, are the benchmarks of the Swiss law firm LinkedIn market: a way to compare key metrics and an overview of industry trends. Findings from other studies mostly relate to accounts in different markets, which makes their results hard to interpret here.

A few more things to keep in mind:

First, this study doesn't replace an analysis of content quality. Social media success is always a combination of good content and a clear understanding of the platform. Simply feeding the algorithm won't make any firm successful.

Second, how you interpret these results is up to you. We've found our own answers to all the open questions here — though in some cases, they remain theories, since LinkedIn isn't willing to give up all its secrets.

If you'd like to strengthen your own or your firm's positioning on LinkedIn, we're happy to help.